Photo - PENCIL ONE
37500

PENCIL ONE

The Disruptor of the Product Image Industry

USA, Massachusetts
Market: Services
Stage of the project: Operating business

Date of last change: 04/03/2019
Min investment
$  500.000
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Total required
$ 3.000.000
Rating
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Idea

Bring a New Industrial Revolution to a traditional yet rigid demand industry - Product Imagery. PENCIL ONE has re-designed the production system which can lower costs up to 70% while improving the processing time by two-thirds. This behind-the-scenes evolution translates into lower prices and faster turnaround times for individuals in the online, eCommerce marketplace while making the traditional image production can be scaled up.

Current Status

Found 2 years and started profiting.

Market

All e-Commerce sellers, all SKUs from eCommerce market

Problem or Opportunity

Difficult shopping Experience
Low-Efficiency production
Overhead and Hidden Costs

Solution (product or service)

WYSIWYG shopping platform + Image searching guide + Storage + Lean Production.

Competitors

Ad Agency, Inhouse, Freelancer, & DIY. No big player yet. A blue ocean market.

Advantages or differentiators

A decent volume of production data and experience.
Strong Computer science and photo production combination team.
Early bird player in this track

Finance

Already profitable

Business model

Similar as SaaS. Subscription + Pre-order contract

Money will be spent on

1.Scale Production Model - Expand product lines
2.Build IT Team - Prepare for the incoming marginal utility effect
3.Confirm Marketing Funnel
4.Land Flagship Brands - Influence SMB
5.Build Marketplaces Partnership - Open channels for SMB launching products

Team or Management

Risks

Timing.
As we can see, there is NO adequate provider to meet eCommerce sellers’ needs right now. Given big market demand, a big player will almost surely arise. If not PENCIL ONE, someone else will take advantage of the opportunity.

BUT, WE ARE READY

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address