Photo - RoboJuice
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RoboJuice

Robotics Juice Bar

USA, California
Market: Food industry
Stage of the project: Prototype or product is ready

Date of last change: 02.12.2020
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Idea

RoboJuice is a kiosk with a human-like robot that makes juices and smoothies.

Current Status

We currently have a working prototype. Our next step is to finish developing a version of the robot that we can install at our first location at Stanford University this Summer. This will help us develop the next version of the robot that we will use for all of our future locations and allow us to rapidly scale.
Our traction so far is inquiries for over 150 franchise locations from around the world.

Market

Top 3 companies in our industry:
> Orange Julius: 5,700 locations
> Smoothie King: 1001 locations (as of 2018) with revenue of $415.7m annually
> Jamba Juice: 850 locations (with each store generating about $700,000 in annual revenue) - $229m annually.

Market size:
> Global Market is $15 billion, US market $5 billion. The market is growing because a healthy lifestyle is becoming very popular.
> CAGR 2019-2024:
- Organic Food and Beverages: 16.4% (https://www.marketwatch.com/press-release/organic-food-and-beverages-market-to-touch-327600-million-by-2022-to-incur-high-value-growth-at-164-cagr-during-2016-2022-2019-07-24)

- Smoothie Market: 6.98% (https://hype.news/market-reports-world-in/smoothies-market-size-share-2019-global-industry-trends-statistics-size-share-regional-analysis-by-key-players-industry-forecast-by-product-applications-and-end-user-gihblgzg)

- Fruit & Vegetable Juice Market: 3.17% (https://www.marketwatch.com/press-release/fruit-and-vegetable-juice-market-2019-global-industry-size-share-growth-increasing-demand-business-overview-case-studies-opportunities-and-future-trends-2024-2019-08-22?mod=mw_quote_news)

Problem or Opportunity

Problems:
1. Cost: It's extremely expensive to open a new location, Jambo Juice costs around 300k to open a single location. Maintenance & employee wages make it an extremely expensive process.
2. Food quality: Because it's expensive to use organic fruits, companies like Jambo Juice resort to using non-organic fruits to be able to keep prices low.
3. Speed: It takes anywhere between 5-7 minutes per drink at a Jamba Juice & 2-5 minutes at an automated juice bar (Blendid).
4. Problems with existing automated solutions: Still expensive (Blendid costs 70k), slow (2-5 min) and unattractive (it's just a robotic arm or a vending machine).

Solution (product or service)

We're building a robot that will make juices and smoothies in under 30 seconds and offer 15 different flavors. And we will offer our robot at 65k per location.

RoboJuice will not only automate the drink preparation but will also develop an emotional connection to customers through communication. We’ll use AI and Machine Learning to analyze user preferences and give users suggestions based on their health goals.

Competitors

Blendid
Albert

Advantages or differentiators

Our main direct competitor is Blendid.
In the previous section ("What's new about what you're making?"), we've talked about our main advantages.
Here are some highlights:
- 2-5x cheaper - because we use hydraulics instead of servo motors, which drastically reduces the cost of each franchise location.
- 3-6x faster - we eliminated lots of unnecessary movements and developed our own blended which saves a lot of time.
- 3-5x better maintenance. Our robot doesn't spill drinks and is easier to maintain.

Finance

REVENUE MODEL

B2C: Installing our own kiosks.
1 location:
Price for 1 cup: $5
Daily sales: 250 cups ($1,250/day)
Annual revenue: $456k

1000 locations will bring $456M every year.

B2B: Selling franchises. Collecting 10% royalty fees. Our plan to install 3000 franchise locations worldwide in the next 3-5 years.
Annual revenue: $1,360 Million
Our annual royalty is $136M

To calculate sales, we used existing competitor data.

Invested in previous rounds, $

Business model

We have 2 main business models:
> B2B: install own kiosks
> B2C: install franchise kiosks

Money will be spent on

Our main milestone is to install our first location at Stanford university - that will allow us to raise a substantiation seed round and allow us to scale.

Offer for investor

Currently using SAFEs from YC

Team or Management

Risks

Timing is the biggest risk - now is the perfect timing for the next big player and I think we could take that place.

Incubation/Acceleration programs accomplishment

Resident at the Mass Robotics lab in Boston

Won the competition and other awards

"San Francisco Unicord Battle"

Invention/Patent

Inventor Mikalai SAKHNO
Automated machines for making juice

Application US15/979,841
2017-05-15
Publication of US20180330566A1
2019-11-22

Photos

Photo 1 - Robotics Juice Bar
Photo 2 - Robotics Juice Bar
Photo 3 - Robotics Juice Bar
Photo 4 - Robotics Juice Bar

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video