Photo - Tracie Martyn Beauty and Wellness
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Tracie Martyn Beauty and Wellness

multi-million dollar highly effective all-natural skincare

USA, New York
Market: Another
Stage of the project: Operating business

Date of last change: 12.12.2019
Min investment
$  500.000
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Total required
$ 3.000.000
Rating
equalizer из 1000
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Idea

Natural skincare is a 20+ B market and 78% of consumers are willing to spend more money on natural skincare since many man-made chemicals are toxic ( hormone disruptors, carcinogens etc) The Challenge is that most natural product manufacturers ignore dermatological science and their products end up ineffective or potentially unsafe. We change this and filled a white space in the prestige , derm-strength yet all natural, clean and green skincare sector. The closest competitor ( they were not even natural but avoided some chemicals) sold to a strategic buyer for nearly 850 million

Current Status

High performance, safe, clean, green, all natural, holistic, eco-luxe skincare: instead of “back to nature” basic cleansing and moisturizing products or against nature (using unsafe, potentially toxic and polluting petrochemicals containing sophisticated skincare), we utilize dermatological science to harness the power of nature for maximum efficacy and visible results with zero negative impact on health or environment.
We have start-up energy and exciting, innovative concepts such as our Gemceutical technology
(using crystals and gems as cosmeceuticals) as well as beauty-tech tool concepts (we have a beauty machine called the Resculptor that lifts, firms and contours the face and body) yet also have proof of concept already both DTC (www.traciemartyn.com is our biggest channel) as well as in stores eg Space NK, Blue Mercury and are seeking an investor who shares our vision to expand distribution and product assortment in a safe but exciting manner.
Another unique point of differentiation: Co-founder is a nutritionist and has pioneered the concept of "nutraceuticals for your skin" The brand has professional credibility through the famous Tracie Martyn spa with celebrity estheticians but is more approachable for the consumer than a dermatologist brand and focused not only on the actives but also the purity and integrity of the rest of the formula.
Also a great social media following on Instagram (verified profile with nearly 60 K followers @traciemartyn ) through major influencers like Kim Kardashian and therefore an interest from micro-influencers to be part of the TM community. The private oasis spa on 5th Avenue providing a unique relaxation and restorative experience in Manhattan, combines nature and science to perform unrivaled and result-oriented treatments. Trademarked The Haute Couture of All Treatments the coveted Red Carpet Facial generates a lot of buzz and press, the spa itself called “Heaven on Earth” by Julia Roberts creates a lot of the Good Will, Halo and Cachet for the brand and is a great customer acquisition vehicle, authentic experience and “Living Lab”. We have great growth and KPI’s in our biggest channel of skincare sales (our own DTC website ) and are working on an app to strengthen our omni-channel approach

Problem or Opportunity

The Problem is signs of aging and acne. That includes every human. The need for a positive image in relationships and at work is crucial. Selfcare through a safe and effective beauty routine has a huge impact on this. To look healthy and youthful many use traditional skincare. However just like in the food industry a PURE REVOLUTION ( trademark protected) has taken over the personal care world. While it started in the health food stores with brands like Burts Bees ( sold to Clorox for 900 million) our company had led this revolution in the prestige sector in stores like Space Nk , our spa , Netaporter and our website just to mention a few retailers. More so because the prestige customer is more particular than the health food store customer we have invented a way of formulating that makes our natural products as effective as a traditional luxury or dermatologist product minus the petrochemicals. This differentiation allowed us to enter white space and give the consumer a product that does not compromise efficacy for safety or vice versa. The Beauty M&A area is incredibly active and strategic buyers purchase brands as soon as they scale. We are confident we have s unique opportunity with growth in natural beauty products being double than conventional ones and our unique efficacy ( we have registered patents unlike any natural skincare company we are aware of )

Solution (product or service)

multi-million dollar e-com CGP business of highly effective all-natural skincare that services already a customer thrilled that for the first time they can have all the checkmarks :
safe, green, clean, effective, backed by science
To use the car analogy in a world of Priuses we are a Tesla and when it comes to skincare millennials are telling us in consumer studies that they are no longer interested in old fashioned patrochemical based products. Your skin is your largest organ and if you do not consider eating plastic and drinking petroleum please consider feeding your skin the natural diet that helps it thrive and glow.

Competitors

We have a competitor slide in our deck that shows our differentiation
Two just exited to Shiseido and Unilever both for several hundreds of millions of dollars. They all had investors which allowed them to scale

Advantages or differentiators

Covered above
The only ( or one of very few ) all-natural , highly effective and celebrity /influencer /KOL coveted skincare line created by professionals with a great reputation in the beauty industry

Money will be spent on

inventory, marketing, HR mainly in order to quickly but responsibly increase sales via increased distribution and sell-through

Offer for investor

Flexible to discuss for the right investor ranging from 500k Angel investing to leading VC investor with more than 2 million of investment for a minority equity stake. All offers eill be considered especially from investors with strategic expertise to accelerate the growth

Team or Management

Invention/Patent

3 registered patents in the skincare field one involving a powerful antioxidant superberry
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video