We are solving the leaky bucket that is breast cancer early detection & diagnosis. Every year, 38,000 women die from breast cancer due to delayed diagnosis. Every year, health insurers pay $163 billion due to late diagnosis. Gabbi solves both problems - Saving lives and saving payers money.
We have a working product in beta that we were able to sell to our first customer in a paid pilot. Our pilot launch with our first customer launched two weeks ago. This pilot program is a $250k value deal. We additionally have 4 other health insurers in the pipeline and anticipating 1 LOI by the end of this year and signed contract by early Q1 (this is a $28mm valued deal)
90% of women in the united states who are diagnosed with a syndrome or disease experience delayed diagnosis. We believe that when women are asked the right questions, at the right time, and provided the right next steps, we can prevent disease. Our big vision is to decrease delayed diagnosis amongst women in the world, ultimately saving 38,000 lives each year. We plan to expand fr om breast cancer (a $33B market opportunity) to other preventable cancers that affect women as well as other preventable syndromes like Endometriosis and Polycystic Ovarian Syndrome (PCOS) which is a total market opportunity of $200B. We see a world where healthcare cannot exist without Gabbi--wh ere the insights and engagement we provide on females change the way in which women are treated, healthcare is performed, and the way physicians engage with patients. Our customers are medium to large health insurers (payers) who are innovating in this space and struggling to solve with internal solutions. The key decision makers we sell to hold the title of Chief or VP of Innovation, Digital, or Consumerization. There are a total of 79 potential payer customers fit this profile with 7 who control the space.
Problem or Opportunity
We are solving the leaky bucket that is breast cancer early detection & diagnosis. Every year, 38,000 women die from breast cancer due to delayed diagnosis. Every year, health insurers pay $163 billion due to late diagnosis. Gabbi solves both problems - Saving lives and saving payers money. Payers want to pay for this solution because we increase their engagement dramatically, increase the LTV of their members, and ultimately provide millions in cost savings.
Solution (product or service)
When a woman goes in for her annual exam, her care is generalized. She is asked questions about her body such as, “When did you start your period?” & “Have you ever given birth?” Currently, nothing is ever done with that information. We are solving this problem by leveraging machine learning & community. We aggregate data holistically to apply it uniquely to the individual & make personalized recommendations. We group women in cohorts to take control of their health together ultimately empowering the female with data, a plan, & support.
There are no direct competitors. Current solutions include a woman's mother, sister, or best friend to ask questions and share experiences on what they are currently experiencing for advise and next steps. In our research, we found that the last resort is leveraging the medical community (ie. physician, health insurance) because of the lack of trust.
Advantages or differentiators
Trust and personalization. Digital. Tracking and notifications. Leveraging storytelling. UX/UI.
The average deal value is $28mm based on the number of women between the ages of 21-64 who are covered by insurance (152mm), the yearly breast cancer incidence amongst those women (762k) and the percent who will experience delayed diagnosis (90%).