TuSion is a platform that helps to improve employees productivity and work satisfaction. Gaming sessions combined with neurofeedback can increase the ability of relaxation or concentration, boost stress resistance, get rid of bad habits and improve the mood.
Early traction. B2C Android app ready, iOS app is currently in process. Got B2B customer in Russia, starting sales in US.
The total market for evaluation and training of cognitive abilities: $6 Billion.
Cognitive Assessment and Training Market accounted for $1.80 billion in 2018 growing at a CAGR of 31.10% during the forecast period of 2018 to 2024.
6 million neuro devices sold to the present day.
850,000 devices will be sold each year by 2020.
Problem or Opportunity
There are 900m of people in the world, that are not involved in their work at all. Another 300m are not actively involved. Almost half of trillion of dollars unproductive and unhappy employees cost for American business each year.
No wonder, that 22% of American companies, even the giants like Google, Nike, and Apple, tried to offer to their employees the mindfulness programs to overcome procrastination, reduced productivity and disengagement.
They were offering Coaching sessions and meditations.
But unfortunately, you have to book coaches in advance, it's not scalable within the company and in fact, it costs a fortune. I know a mindfulness trainer that charges $15k per month. Per person.
And meditation practices normally takes time to perform well, and it's not transparent for HR managers.
So we understood, that the potential solution should be scalable, affordable, on demand and transparent for everybody.
Solution (product or service)
TuSion - the mobile app and the platform for increasing productivity of employees and reducing their stress level. We do this by using neurofeedback in games.
Nowadays you can buy a portable EEG headsed, so called neurodevices for as little as $100. It measures your brainwaves, alpha/betta gamma, and transfer the signal via bluetooth to your phone with TuSion.
Where you can increase ability to concentrate on the job tasks or study and reduce stress level by simply playing games, literally with the power of your mind, without clicking or tapping on the screen.
For companies we offer a backoffice, where dedicated manager can observe people's progress over the sessions with a special TPI - TuSion Performance Indicator.
Competitors are presented by standalone applications for EEG and meditation and some training providers. Typical EEG apps: EEG Meditation, Brainwave Visualizer, Cardgazer, UpCake Light, FlappyMind..
Indirect competitors (Meditation apps):
HeadSpace, Lumosity, Calm, NeuroNation, Memorado, Skillz, Peak
B2B: Verbatoria, Nervanix, Xsensalabs
Direct competitors (Trainings): Potential project, SIYLI, Biocybernaut
Advantages or differentiators
We are compatible with the most mass-market neurodevices. It's scalable, because we supply the company with the devices. And it's transparent with our backoffice with statistics. And it's fun - we have multiple games inside.
Freemium app: $1 - $10 for additional levels of games and premium features.
Solution for companies: $30,000 per company/year OR $200 per person/month, pack includes the neuro device.
For the B2C, we have a freemium app with some upcoming premium features, and for B2B we offer a subscription for back office.
Money will be spent on
Product development, marketing.
Offer for investor
We're looking for $1m investment at $5m pre-money valuation, which will be spent on product development and marketing. With this money we plan to become operationally profitable and attract within 1 year the next round.
We have to educate our customers with neuroscience and neurofeedback, it's not like selling ad-ons for Excel.
Incubation/Acceleration programs accomplishment
Starta Acceleration program (NYC), Aug-Nov 2018
YC Startup School preselected (online), Aug - Nov 2018
Business Incubator Ingria (Saint Petersburg, Russia), Feb 2018 - present day
ITMO Future Technologies (Saint Petersburg, Russia), Sep 2016 - Jan 2017
Won the competition and other awards
Art Media Hack, April 2017, VR nomination (Saint Petersburg, Russia)
Polar Bear Pitching contest (Oulu, Finland), finalists, Feb 2018
4YFN (Barcelona, Spain), Feb 2018, trip fully sponsored by Beeline