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WalkOn!

Foot traffic generator to desired locations

USA, Massachusetts
Market: Information and media, Entertainment, Virtual and Augmented Reality, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 07/01/2019
Min investment
$  150.000
Total required
$ 500.000
Rating
equalizer 152 из 1000
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Idea

WalkOn! is a foot traffic generator to desired location. An alternative to physical/indoor ads. It provides customers actionable data insights through dashboards and reports. Gives customers ability to see ROI on dollar spent. While giving users an enhanced experience with the use of Augmented Reality and instant rewards.

Current Status

Version 1 of the platform is ready. Looking for possible PoC locations.

Market

Shopping Malls and Trade-shows initially.
Could be expanded to other markets.

Problem or Opportunity

Malls and Store tenants are always looking to generate foor traffic. Indoor advertising is static and hardly interactive.
WalkOn! gives shoppers an enhanced experience by instantly rewarding users who visit stores inside the malls, while allowing the advertisers to fully interact via technologies like Augmented Reality.
While shoppers get an enhanced experience, we collect and provide to Malls and Stores valuable and consumable insights about the shoppers. How long has a shopper stayed at the mall? Demographics. What path have they done? etc

Solution (product or service)

WalkOn! is a foot traffic generator to desired location. An alternative to physical/indoor ads. It provides customers actionable data insights through dashboards and reports. Gives customers ability to see ROI on dollar spent. While giving users an enhanced experience with the use of Augmented Reality and instant rewards.

Competitors

For malls, there is nothing similar, the closes competitor more in the rewards side would be Shopkick.

Advantages or differentiators

We differentiate by partnering with malls and event organization companies, instead of going past them. We want to enable them to be successful an generate more revenue.

Business model

We will sell and support the platform to malls and event companies. They will sell the ads to stores or booths.
We want to be an alternative to physical/indoor ads. We want to create an additional revenue stream do our clients.

Money will be spent on

Marketing, User Acquisition, Business Development

Offer for investor

Negotiable

Team or Management

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address