A mobile application where each user manages a private profile, to share their contact information between devices, generating enriched metrics from every interaction keeping everything updated, receiving intros and laser target suggestions from advertisers based on matched interests from multi-social media feeds and keywords leveraging AI technology.
Launching go-to-market-strategy targeting professionals and small businesses.
Based on the last 6 months' experiences and feedback we are working to deploy a marketing campaign targeting professionals, contractors and small businesses as they are open to improve their businesses, save money and use digital tools, as they can't afford enterprise solutions.
Later we will focus on mid-size USA companies with an average of 100/500 employees, reaching around 55M of employees. Beyond that starting point, the money spent on business cards from the total of US companies is in the order of $1,2 Billion. From the USA the next goal is to expand to Mexico & Canada, then South America & Europe. From there to the Asian Market.
In its third stage will target smartphone final users. Smartphone users are expected to rise from 236 million users in 2018 to 260 million by the end of 2020 just in the United States market.
Problem or Opportunity
It is impossible to track the life-cycle of a business card.
10 Billion Business cards are printed in the US every year.
90% end in the trash in less than a week.
There's a huge gap between the very first interaction when two persons meet and the pipeline to concrete certain business or personal engagement. There are a lot of technologies available today but not leveraging the real power of combining mobile, AI, statistics and cloud together for networking purposes. Matching offer with demand not only in personal matters but between users and companies there is a unique opportunity to redesign the human-relation landscape. People trust more storing data in their phones than keeping a printed card, is common to change companies very often so business cards are outdated, you have even a side project, or you can find that you ran out of personal cards. Also, there are billions of smartphones, but not everyone has a printed card.
What would happen if we could all be part of everyone's network?
Solution (product or service)
RedLINES lets people share their contact info, smartphone to a smartphone in the easiest possible way, keeping everything updated and accessible from every device. The product changes the way people introduce themselves and share contact info. The platform replaces the traditional printed business cards and move these interactions to the user's smartphones, uses the cloud virtues to save and keep all the info updated across devices, develops a stronger network matching interests between the users and using AI & Machine Learning to find deals for them based on their preferences from interested advertisers.
Actually, they are doing mostly the same as the "old" companies did before been acquired and shut down.
Hi.Hello and Convey are actual competitors but the first one is focused on the B2C space and the second sell contact information.
Advantages or differentiators
We have a sales-business, AI perspective. The insights provided by our Business Development Manager add a secret sauce to the table our competitor's not only don't have as their approach to the problem is fr om a technological solution without having in mind the human-business behaviors and needs. RedLINES go-to-market strategy is to leverage an already set multimillion industry with engaged customers as distribution channels
The final goal of crossing over between social media feeds to target deals is something that never happened before, flipping demand over the offer, wh ere users define what they want-need instead of being targeted based on certain criteria.
From paid Premium packages the estimation is to get 100 active companies with 300 employees each by mid of 2021 reaching 1,5M in revenue. With the approach of targeting just the 300 average employees companies (around 29M of employees), we project revenue of 1.5B in 3 years based on 3 packages charged annually per employee.
SaaS B2B license per employee annually charged.
Basic $10, Premium $50 and Enterprise $100.
The product adds a business model where companies pay features to get insights on use and performance, branding and CRM integration.
We deliver professional services on top of employees' business cards for events, polls and other activities. Also customized digital cards.
There is also a big vision where the target is the final consumer ( B2C ) charging an annual fee for visual upgrades based on templates and targeted advertising based on self-loaded tags/interests and multiple social media feeds.
Money will be spent on
Based on 12-month feedback from beta testers using RedLINES MPV we will use the investment for product-software development, technology integration, distribution channels training materials, marketing, and payroll.
Offer for investor
We offer a SAFE with 20% with a 6.000.000 CAP or may evaluate a convertible note or equity based on the kind/s of investors needs.
The biggest challenge is the behavior change, for people to decide to change from traditional printed cards. Always the risk is big players pushing into this space. However, even this concept was tried by some companies in the past and failed (or acquired), nobody could find a way to become a market standard.
Incubation/Acceleration programs accomplishment
Accepted in Draper U program and Founder Institute.
Won the competition and other awards
We are actually in the path to fill a patent application