Photo - NUCREED
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NUCREED

brands meet communities 2 create/sell collaboration products

USA, New York
Market: Information and media, Culture, art, Production, Another, Artificial Intelligence
Stage of the project: Idea or something is already done

Date of last change: 05.03.2020
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Idea

We build a platform where authentic brands can match and connect with influential communities / talented creatives / leaders from around the world with strong culture to create and sell collaboration products.

Exclusive capsule collections of high quality merch/swag that will tell stories against sharp points and convey culture and values to audiences.

The idea is based on three main trends:
- Millennials and Gen-Z buying preferences
- Brands becoming outsourcing companies seeking talent outside
- Sustainable fashion

Current Status

Launching prototype / MVP in Q2 2020 for validation and road testing by early adopters

Market

BRAND is any form of an enterprise that professionally manufactures and sells original authentic goods. In modern world, successful brands became open source companies that strive to help communities to tell their stories against sharp points and hire talent to bring creativity.

COMMUNITY (LEADERS/CREATIVES) is a social group/individual which dwells culture, philosophy, traditions and represents its values. With social media burst influencers, designers, athletes, artists, creatives and public figures build and strengthen their communities every day. They seek for companies to help them spread the word and share culture.

SOM
There are around 18.808.600 micro influencers (1K - 10K) in US only out of which around 1% are organic communities with strong culture and values they would like to share. Consider 1% would like to create identity and collaborate with brands gives us ~2000 communities to start

Number of fashion designers/brands in US market: 18000
NuCreed target market share: 1.00% gives us ~180 brands

Problem or Opportunity

OPPORTUNITIES
1. Millennials and Gen-Z consumers buying habits are different from conventional
2. Brands seeking talent outside and need to connect with authentic stories to be successful
3. Sustainable fashion trend requires produce less but quality merch which will represent values to consumers

PROBLEMS:
1. How to find collaboration partners?
2. How to set and formalize quantifiable financial/marketing goals beneficial to both collaboration partners?
3. How to make a deal or create a contract according to financial goals?
4. How to trust a partner paying for license or sharing intellectual property?
5. How to sell and make collaboration process transparent?
6. How to organize and structure collaboration process with predictable outcome

Solution (product or service)

NUCREED is b2b SaaS platform where authentic brands can match and connect with influential communities/public figures/creatives around the world (sharing common philosophy, culture and values) to create and sell collaboration products - brave, quality, exclusive capsule collections of hi end merch (swag) transparently and beneficiary to both parties. Products that will tell a story and convey culture and values to audiences.

HOW IT WORKS

1. With 4 easy steps wizard parties tell about themselves and their goals, so that platform could recommend most suitable beneficial collaboration model for them

2. Once optimal model is defined platform starts intelligent matching suggesting potential collaboration partners based on model, mutual goals and cultural proximity

3. Partners pick their matches and platform offers a digital contract to seal the agreement between them

4. Platform performs arbitrage function keeping license fee and investment funds of the parties until conditions of the agreement are met.

5. Platform guides collaborators step by step through most effective creation and production process

6. Final step is the drop (sale) while partners sell through their distribution channels platform captures, collects, aggregates and visualizes sales metrics ensuring transparency and providing data for collaborators to make decisions

Competitors

There are no direct competitors but here are services that somewhat solve collaboration, creativity, production and sell problems:
- Fiverr.com
- Thredless.com
- Designedbyhumans.com

Advantages or differentiators

Brands and Communities profiles catalogue
Brands and Communities ratings
Smart matching
Smart search
Collaborators verification
Contest creation
Choice of financial models
Contracting
Arbitrage
Integrated chat for iterative process
Safe cloud storage of all related docs
Instant loans
Optional IPR registration
Goods Storage service
Marketplace with dedicated landing pages
Secure wallets and transparent financials
Integrated payment system
Sales history and analytics
Subscription based

Finance

AFTER FUNDING ROUND
Projections:
Average Monthly Burn: $28,500.00
Annual costs: $342,000.00
Number of paid customers: 180
Monthly subscription fee: $200.00
Annual Revenue: $432,000.00
Annual Revenue/OPEX growth: 20%
Runway after funding - 5 months

Business model

SUBSCRIPTION BASED SERVICE

BRANDS
- Freemium
- Pay per deal ($99/mo + 100$ per collaboration contract)
- Premium $200/mo

COMMUNITIES
- Freemium
- $50/mo

Money will be spent on

Salaries:
Title Annual Monthly
CEO $36,000.00 $3,000.00
COO $36,000.00 $3,000.00
Engineer 1 $60,000.00 $5,000.00
Engineer 2 $60,000.00 $5,000.00
Engineer 3 $60,000.00 $5,000.00
Total: $252,000.00 $21,000.00

Office:
Title Annual Monthly
Rent $12,000.00 $1,000.00
Other OpEx related to office $6,000.00 $500.00
Total: $18,000.00 $1,500.00

Marketing:
Title Annual Monthly
Acquisition campaigns $48,000.00 $4,000.00
Content creation $24,000.00 $2,000.00
Total: $72,000.00 $6,000.00

Offer for investor

We offer 15% equity for $140,000.00 investment

Team or Management

Risks

1. Customer acquisition
2. Expertise in industries of collaboration (Fashion/Apparel, Accessories, Decor, Books etc)

Photos

Photo 1 - brands meet communities 2 create/sell collaboration products
Photo 2 - brands meet communities 2 create/sell collaboration products
Photo 3 - brands meet communities 2 create/sell collaboration products
Photo 4 - brands meet communities 2 create/sell collaboration products
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video