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contento

Smart Digital Marketing Software for SMB's

USA, California
Market: Artificial Intelligence
Stage of the project: Operating business

Date of last change: 10.04.2020
Min investment
$  100.000
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Total required
$ 250.000
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equalizer из 1000
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Idea

Effective marketing takes:

-Hours per day
-Lots of expertise
-Thousands of dollars

But with contento's AI powered marketing engine, you get leads, followers, and engagement in just a few clicks a week for $200/month.

Current Status

Company is venture-backed and 2 years old. Product is developed (we own the IP) and currently have 167 customers all across the world (mostly US and Europe). Team is 12 full time employees. Recently landed a partnership with Google to provide SMB's with an SEO engine. 800% growth in revenue since last year.

Market

Our target market is a SMB, of which there are 30 million in US alone. Best customer is expertise-driven and understand how lucrative digital marketing can be be if leveraged effectively. Think 25- 55 year old business owner in major metropolitan areas looking to drive website traffic and social credibility. Quickly growing market (25% since last year), currently $121B/year globally.

Problem or Opportunity

Small business owners (30+ million in US alone) lack the time, money, or expertise to leverage digital marketing effectively. Implementing our patented AI technology, we empower them with leads, followers, and engagement. 167+ customers with 30% revenue growth each quarter. Our close ratio is 85%+ with a BANT qualified opportunity. SMB owners are excited to leverage our platform and get back with their customers. We put and end to marketing angst!

Solution (product or service)

For some things, computers work best.
For others, humans do the job better.

Which is why we have a hybrid platform to best serve our customers. Traditionally, Social Media and SEM (search engine marketing) took hours a day, thousands of dollars, and lots of expertise.

No longer.

Our AI + HI (human intelligence) driven Content Management & SEO Engine.

Artificial Intelligence stack includes patented NLP (Natural Language Processing) and ML (Machine Learning) Technologies. Offering also includes a Customer Success Manager who is a personal and professional and marketing expert. Benefit is platform and best practices that drive new leads and social credibility.

Competitors

Hootsuite, to some degree buffer (content distribution), Woofy Social Media, Agora Pulse, to name a few. To be candid it's a saturated market. However our customers leverage our patented AI technology plus human experts as resources. Our hybrid model allows us to grow to over $500K ARR with strong month over month growth.

Advantages or differentiators

Full service solution with patented AI technology plus human expertise. Hybrid model that leverages the power of computing with the personal touch of a marketing expert. Deep analytics allows for strong data collection to allow for more strategic decision making (what channels are performing best, what content performs best, why, etc). AI also allows for maximized engagement, which along with consistency is crucial for success on social channels. ML allows for an engine that improves over time.

Finance

recurring subscription model. classic is $200/month with 1 year agreement. contento premium is $400/month with 1 year agreement. Also adding SEO engine as part of the Google partnership. With 800% growth in revenue since this time last year, we can expect to generate $250 ARR in the next 5 years. Further info on CAC/channel upon request.

Business model

recurring subscription model. classic is $200/month with 1 year agreement. contento premium is $400/month with 1 year agreement. Also adding SEO engine as part of the Google partnership. With 800% growth in revenue since this time last year, we can expect to generate $250 ARR in the next 5 years. Further info on CAC/channel upon request.

Money will be spent on

testing different data driven marketing campaigns
product development
team

Offer for investor

available to discuss in person

Team or Management

Risks

Digital Marketing is a growing industry, but there are also many players new and old. There are always risks like incumbents with deep pockets entering the market and outspending us, but we our strong product market fit along with unique model of AI + HI (human intelligence)

Incubation/Acceleration programs accomplishment

Y-Combinator Startup School 18'
iMEC iStart Accelerator Program

Won the competition and other awards

iMEC iStart Accelerator Pay it Forward Award 2019

https://www.hellocontento.com/blog/contento-receives-the-pay-it-forward-award-2019-from-imec-istart

Invention/Patent

available upon request

Photos

Photo 1 - Smart Digital Marketing Software for SMB's

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video