Photo - Pigeon Networks
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Pigeon Networks

Secure & grow after-school program participation with Pigeon

USA, California
Market: Internet and IT, Information and media, Education, training, Entertainment, Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 30.06.2020
Min investment
$  25.000
Show contacts
Total required
$ 71.000
Rating
equalizer из 1000
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Idea

After-School programs and camps use Pigeon’s fitness band and mobile apps to improve retention with meaningful gamification while also keeping parents informed.

Current Status

2018, pilot, 50 kids at 1 camp
2019, soft-launch, 200 kids from 5 camps
2020, ramping but, COVID has had big impact for Q2 & Q3

Market

10.2M kids in After-school programs
14M kids in kids camps

Problem or Opportunity

Kids camps don't know who's here now and where they are. Existing tech solutions are too big and expensive. These existing solutions don't address critical camp needs. So, camps operate with this risk. Almost all camps have lost track of a child for a terrifying minute – and some, forever.
Many programs also suffer from high attrition rates and struggle to find ways to motivate kids to stick with the program.

Solution (product or service)

Campers wear Pigeon’s cool fitness band in and out of camp. They check in and out of camp by “scanning” the band at any of the camp’s devices where staff verify pictures. Camps set goals, track progress, and give rewards to motivate campers through gamification. Achievements are shared with parents and family members via push notifications. Families buy bands, set their own goals and rewards, then share achievements via social media.

Competitors

Software: Active Network Camp, Kid Check, circuitree. Location: Awarepoint, Centrak, BluVision, Tile, geozilla & TrackR, Leapfrog, kiddowear.

Advantages or differentiators

Pigeon’s patented system is first to market. Our focused, passionate, and driven team creates a strong barrier to incumbents wanting to pivot. We have created a brand that will be difficult to replicate. We OEM an existing product currently in, high-volume production. Our proprietary, purpose-built modifications are a barrier to replicate and reduce development time and risk.

Finance

After-school programs pay $9.99/month/kid and camps pay $4.99/week/kid for Pigeon. Our hardware is an off-the-shelf product that's in high-volume production in China. It is modified with our firmware and logo. Hardware costs are $0.83/month/kid. Our software development team is in India, reducing development cost by a factor of 6. Our software architecture is designed to scale up for summer and scale back down at the end of summer.

Business model

In the US, 10M school-age kids participate in after-school programs and 14M people participate in camps every year. These are heavily weighted toward the East and West coast. Parents are spending money to keep them safe while providing enriching experiences. Parents also want to see them stay motivated and succeed at whatever they do.
This represents a $2B market for Pigeon.

Money will be spent on

sales, support, eng. dev, product development

Offer for investor

convertible note open, 5M cap, 20% discount

Team or Management

Risks

Our biggest risk is time to market.

Won the competition and other awards

OEN Tom Holce Entrepreneurship Awards, 2019 Bootstrap Stage Company Award

Invention/Patent

US 10,334,401 Real time location system

Product Video

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video