Photo - Alexander Isinhue
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Alexander Isinhue

Foldable high heel

USA, California
Market: Another
Stage of the project: Prototype or product is ready

Date of last change: 08/24/2019
Min investment
$  50.000
Total required
$ 500.000
Rating
equalizer 250 из 1000
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Idea

I have created a high heel that can fold from 3.5 inches to 1.5 inches. It is fashionable, functional, and comfortable. It has been field-tested, and the feedback has been incredible!

Current Status

Manufacturing in Italy
Production samples completed and testing
Pre-selling on website www.alexanderisinhue.com
Contact us at alex@alexanderisinhue.com

Market

We will begin selling direct to consumer through our online e-commerce store. We will then move into licensing deals with established brands, and then with that proof of concept, we will move into big-box retailers. We will be manufacturing our product in Italy and will be handling shipping in-house. We have an online marketing plan to acquire new customers through Google and Facebook ads.

Problem or Opportunity

When women wear high heels, they feel polished and powerful. However, they are uncomfortable and cumbersome to walk in, and a lot of women even carry a second pair of flat shoes in their bags so they can be comfortable.

Solution (product or service)

Our patented technology allows women to switch between a 3.5-inch high heel shoe, in a more comfortable 1.5-inch wedge, without ever having to carry any extra accessories or taking off the shoes.

Competitors

Runway Heels and Pashion Footwear

Advantages or differentiators

U.S Patented
Turn-Key Manufacturing
No extra parts to carry
One-handed operation to switch

Finance

Cost: $54/Pair*
Pre-selling: $99/Pair
Retail: $149/Pair

Business model

Direct to consumer and to validate the technology. Licensing to major shoe brands. The companies success is not dependant on licensing deals.

Money will be spent on

Sales and marketing: $80,000
Workers: $130,000
Influencers: $20,000
Designers: $100,000
Distribution: $50,000
Manufacturing: $100,000

Offer for investor

Targeting to Raise $500K
Convertible Notes
20% Discount
Interest Rate: 4%
Valuation Cap (Negotiable)
Maturity date: 18-24 Months

Team or Management

Risks

Footwear is a tough sell online. People need to be educated on the technology before they invest in a new product.

Incubation/Acceleration programs accomplishment

Participated in the Ember company program in NYC

Won the competition and other awards

Start-up coil and other pitch competitions liked my product a lot.

Invention/Patent

U.S Patented

Photos

Photo 1 - Alexander Isinhue

Product Video

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address