Photo - Adorum, Inc.
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Adorum, Inc.

Your Personal Online Interior Showroom

USA, California
Market: Internet and IT, Artificial Intelligence, Virtual and Augmented Reality
Stage of the project: Prototype or product is ready

Date of last change: 23.02.2020
Min investment
$  100.000
Show contacts
Total required
$ 1.800.000
Rating
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Idea

Adorum is your own virtual online showroom. Our technology creates a design for the customer's room in a few minutes with the existing furniture available locally or internationally.

We are enabling everyone to visualize home remodels and renovations before committing to a particular contractor, material, or piece of furniture.

The target audience is people who aren't ready to pay for an expensive interior designer but value great design and want to see how their room is going to look at the end.

Current Status

We've already built a prototype to make a bedroom in 2 styles: http://prototype.adorum.design.

The next step is launching public v1 to design kitchens by the end of March.

Market

Total Addressable Market in the US = 4.8B
32M remodelings per year
320k projects/year with Adorum
320k x $150 per project = 32M revenue per year


Problem or Opportunity

Problem – "Blindfolded remodeling":
- Remodeling is a chaotic back and force process between stores and showrooms.
- Infinite browsing of Pinterest with detached from reality and budget furniture.
- No chance to compare the different items from separate stores. Do they match together?
- No clear image of the project before spending a ton of money

Solution (product or service)

You can hire Interior Designer to combine everything in a single picture. But 80% of US people don't plan a budget for that.

Adorum is enabling everyone to visualize home remodels and renovations before committing to a particular contractor, material, or piece of furniture.

Adorum is a virtual online showroom. Our technology can design the customer's room in a few minutes from any store from the area or from the world.

Competitors

Remote Interior Designers competitors:
- Modsy
- Heavenly
- Decorist



Advantages or differentiators

- Scalability of the solution (no remote Interior Designers needed)
- Photorealism
- Fast
- Ease of use (no special training needed)

Finance



Business model

B2C
Expenses to handle one customer's project:
1. Customer acquisition price ($10)
2. Rendering infrastructure ($20)

The income per project:
1. $150 per designed room

B2B
Expenses to handle one B2B project:
1. Continuous 3D modeling ($10 per piece)

The income:
1. 5% fee of sold furniture

Money will be spent on

- Marketing (Digital, Influencers)
- Build a partnership network (stores, showrooms, manufacturers, contractors)
- Build 24/7 support
- Continue to build the product (Bathroom, Livingroom, Kidsroom, Office)

Offer for investor

Process of negotiation

Team or Management

Website address

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video
Website address