Founded by deeply dedicated experts in nutrition science, deep tech specialists and rich data scientists NEWtritionIQ, Inc. is a purpose-driven start-up pioneering a new health paradigm specifically designed to create an accurate and complete personalized nutrition calibration paradigm. By leveraging the benefits of AI/ML its innovative Nutrient Quotient (NQ) methodology can track and calculate consumers’ nutrition intake for both packaged and freshly-cooked foods at home and restaurants.
Stealth mode, no traction yet.
Initially NEWtritionIQ will be targeting nutrition-conscious women and nutrition-aware millennials in English speaking markets followed up by expanding into LatAm during Phase II (Q3/21).
Problem or Opportunity
Lack of accurate and COMPLETE tracking of nutrition consumption by consumers for both packaged and freshly-cooked meals.
Solution (product or service)
Provide consumers simple yet accurate tools to make better choices about the foods they consume.
Status quo and various mobile apps which are mainly focused on calorie counting vs. nutrient counting.
Advantages or differentiators
We refer to it as The Nutrition Graph (similar to the social graph) consisting of complete and accurate audit of nutrition intake per meal, per day, per month. Nothing like that out there.
We envision two separate revenue streams: (i) subscription-based B2C and AI/ML-based B2B (data analytics) model. Eventually we also foresee an opportunity foran e-commerce based supplements revenue streams.
Freemium with upgrades to a small monthly subscription model.
Money will be spent on
Expand functionality of our voice-activated app
Offer for investor
Convertible notes at $5M-pre with up to 20% discount over Series A investors.