Photo - NEWtritionIQ, Inc.
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NEWtritionIQ, Inc.

Disrupting Un-healthy Lifestyles

USA, California
Market: Mobile applications
Stage of the project: Prototype or product is ready

Date of last change: 22.09.2020
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Idea

Founded by deeply dedicated experts in nutrition science, deep tech specialists and rich data scientists NEWtritionIQ, Inc. is a purpose-driven start-up pioneering a new health paradigm specifically designed to create an accurate and complete personalized nutrition calibration paradigm. By leveraging the benefits of AI/ML its innovative Nutrient Quotient (NQ) methodology can track and calculate consumers’ nutrition intake for both packaged and freshly-cooked foods at home and restaurants.

Current Status

Stealth mode, no traction yet.

Market

Initially NEWtritionIQ will be targeting nutrition-conscious women and nutrition-aware millennials in English speaking markets followed up by expanding into LatAm during Phase II (Q3/21).

Problem or Opportunity

Lack of accurate and COMPLETE tracking of nutrition consumption by consumers for both packaged and freshly-cooked meals.

Solution (product or service)

Provide consumers simple yet accurate tools to make better choices about the foods they consume.

Competitors

Status quo and various mobile apps which are mainly focused on calorie counting vs. nutrient counting.

Advantages or differentiators

We refer to it as The Nutrition Graph (similar to the social graph) consisting of
complete and accurate audit of nutrition intake per meal, per day, per month. Nothing like that out there.

Finance

We envision two separate revenue streams: (i) subscription-based B2C and AI/ML-based B2B (data analytics) model. Eventually we also foresee an opportunity foran e-commerce based supplements revenue streams.

Business model

Freemium with upgrades to a small monthly subscription model.

Money will be spent on

Expand functionality of our voice-activated app

Offer for investor

Convertible notes at $5M-pre with up to 20% discount over Series A investors.

Team or Management

Risks

None! Substantive patent portfolio assures a securitized investment.

Incubation/Acceleration programs accomplishment

None to date.

Won the competition and other awards

None, we have been in stealth mode.

Invention/Patent

Several fundamental patents and a number of claims associated with each.

Photos

Photo 1 - Disrupting Un-healthy Lifestyles
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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video