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Brybe Marketplace

Influencers, Creators & Brands Deal Safely and Profitably.

USA, California
Market: Information and media
Stage of the project: Operating business

Date of last change: 07.10.2020
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Idea

Like Fiverr did with gigs, Brybe, Inc. is disrupting the Online Advertising industry by democratizing Influencer Marketing with Brybe Marketplace designed for the underrepresented Lower to Mid-level Brands and Influencers to communicate and run every aspect of influencer marketing campaigns in a secure and user-friendly environment. This free full-service platform minimizes fraud via escrow-like deal flow, streamlines orders via influencer-created service packages, and even allows for additional income stream via an integrated affiliate revenue module.

Current Status

Ranked as #4 among the Top 25 Influencer Marketing Platforms in 2020.

Our multi-faceted growth strategy is designed to maximize new customer acquisition through a combination of organic growth, digital marketing campaigns, and PR.

As online recommendations continue to bolster our increasing success with warm market word-of-mouth exposure (adding 85-100 new registered users to the platform every day since release), we expect a heightened rate of organic growth of our consumer base. We currently have 3,700 active influencers and 370 brands with general audience span of over 200M.

90% of influencer campaigns contain Instagram as part of their marketing strategy. The unique outreach capability of Facebook targets advertising, Brybe will utilize these channels for new influencer acquisition.

LinkedIn’s networking capabilities allows us to target an advertising campaign on the site, combined with Google ads, to capitalize on brand searches for influencers and direct them to Brybe.

Market

With an average return of $5.79 for every $1 spent on earned media in 2019, large brands have capitalized on the powerful outreach of influencers, increasing their engagement by 300%. Paired with changing consumer preferences in digital advertising (80% of consumers buy based on influencer recommendations), the industry is set to exceed $10 billion in 2020.

While the industry is irrefutably growing, the threat of influencer fraud (experienced by 70% of brands) is becoming an even bigger problem. Fear of fraud has left large amounts of capital on the sidelines. With 86% of brands allocating budgets specifically to influencer marketing, the use of Brybe’s platform allows brands to fully employ their influencer marketing budgets. We verify the identity and outreach capability of influencers and make everyone’s job a whole lot easier.

Problem or Opportunity

Due to the entry barriers, majority of lower- to mid-level Brands and Influencers still don’t understand what Influencer Marketing is and how to use it profitably, while the existing solutions are costly, agency/membership based, poorly built and confusing.

The industry is dominated by large companies and mega/celeb influencers.

Solution (product or service)

Brybe introduces an innovative, transparent platform that gives brands and influencers the peace of mind they deserve, with the opportunity to engage authentically and create profitable advertising campaigns.

How we address the problem:
` MINIMAL FRAUD using escrow-like control of order execution and payment for services
` SAFE, spam-free direct communications between verified Brands and verified Influencers
` FREE, secure, user friendly SaaS Marketplace/mobile app listing both Brands and Influencers
` Integrated AFFILIATE PLATFORM with revenue share for Brand and Influencer Referrals
` NO MIDDLEMEN/agencies

Competitors

Although there are strong performers in the Influencer Marketing Marketplace arena, the leader board barely contains one name, Izea. Platforms that managed to retain the status of Marketplaces are tapping into the 3 Billion user market, sort of like the Wild West pioneers were staking their land claims. What makes us different is that we have analyzed over 1000 providers, and created a platform that is benefiting from the positives of the known tech and none of the weaknesses. We didn't invent the bicycle, we created a much cooler one!

Advantages or differentiators

Fully Automated Online Marketplace

Targeting Local Businesses and Low to Medium Level Influencers with high engagement.

NO Subscription Costs and Freedom

Safe Direct Contact, No Agency/Management Costs

Efficient One-Click Packaged Deals

Simple and easy to use

Finance

Brybe Revenue Trifecta:

1. % of BRAND DEALS : Discovery by Brands, Match with Influencers, Acquisition of Assets, Execution of Campaigns, Payment for Services, Post-transactional Stats.

2. % of CREATOR DEALS: Discovery by Brands, Match with Creators, Acquisition of Assets, Content Creation, Reviews and Revisions, Payment for Services.

3. Sale of INFLUENCER STATS: Highly detailed statistics about each Influencer filtered by social media, Post Performance Statistics, Sophisticated Campaign Statistics, Fraud Detection, Influencer Verification, Live Updated Data.


Business model

Free to join and use, Brybe is open to any verified brand or influencer to maximize engagement and capitalize on influencer demand with minimal friction. Once a brand identifies an influencer capable of achieving their campaign goals, within their budget, an offer is sent to the influencer for review. After reaching an agreement, the two parties work together until the campaign’s close, upon which the influencer receives payment. The platform receives a 10% added fee from the brand and a 10% commission from the influencer’s payout (20% of the total transaction) calculated based on the deal’s value.

Money will be spent on

The proceeds will be used to increase brand awareness through:

1. Worldwide Multichannel Marketing Storm: including media, online ads and expos to reach 350K active influencers, 3,500 brands and $17.5M in sponsored posts.
2. BRYBE Ambassadorship by large Brands, known Influencers and Celebrities.
3. Recruitment: Additional software developers, sales and advertising professionals.
4. Mobile App: finalized development and release.
5. Additional Modules development and Brybe 2.0

Offer for investor

Think of us as a Fiverr of Influencer Marketing.

We are looking for a $1.2M Seed investment or Convertible Note round in exchange for 12% Equity to reach 350,000 active influencers, 3,500 brands and $17.5M in sponsored posts through Brybe Marketplace.

$8.8M pre-money valuation, previous $450K of Private Founder Equity.

Risks

We have a limited operating history upon which you can evaluate our performance, and accordingly, our prospects must be considered in light of the risks that any new company encounters.

The marketplace platform we offer is advanced, and we need to rapidly and successfully develop and introduce new products in a competitive, demanding and rapidly changing environment.

Our business could be negatively impacted by cyber security threats, attacks and changes in governmental regulations.

Incubation/Acceleration programs accomplishment

none

Won the competition and other awards

Listed as #4 in the 2020 Top 25 Influencer Marketing Platforms

Photos

Photo 1 - Influencers, Creators & Brands Deal Safely and Profitably.

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Idea
Current Status
Market
Problem or Opportunity
Solution (product or service)
Competitors
Advantages or differentiators
Finance
Invested in previous rounds, $
Business model
Money will be spent on
Offer for investor
Team or Management
Mentors & Advisors
Lead investor
Risks
Incubation/Acceleration programs accomplishment
Won the competition and other awards
Invention/Patent
Photos
Product Video